Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third-party publishers are affiliates, and the commission fee incentivizes them to find ways to promote the company.

One of the most important victories of the affiliate marketing industry came in the form of the introduction of affiliate networks. This affiliate marketing structure is simple in its aim: It acts as a bridge, a meeting point for publishers and advertisers to meet and conduct business as seamlessly as possible. It’s sort of like a “Fiverr” for internet marketers and advertisers.

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